Sra. Coty actually came to us because she loved the cinematic, storytelling style of our film and TV pitch decks and she wanted that exact same immersive energy for her art collection. To really do justice to Beloff’s life, we knew a standard, static website gallery wasn’t going to be enough. We wanted to tell a real story. We dug through Coty's amazing archive of never-before-seen personal documents, sketches and original pieces and used AI animation to breathe life into them, creating a moving biographical journey through the biggest moments of her life. We paired the immersive biography with a beautiful, more traditional catalog section where people can just sit with the artwork, look at the details and place orders.