My creative journey began with a love for film and video games. As a child, I was fascinated by the worlds I saw on screen—the stories, atmospheres and details that made them feel real. From an early age, I knew I wanted to create worlds of my own.

That passion led me to study cinema, specializing in cinematography. After graduating, I worked as a camera assistant and lighting technician—gaining hands-on experience in visual storytelling before realizing my strengths were better suited to photography. Driven to expand my creative toolkit, I later completed a master's in graphic communication. This transition led me to ambushed.tv as an immersive pitch deck designer and eventually to boldmove.tv as an art director, where I now lead multidisciplinary teams and oversee complex creative productions from concept to execution.

Storytelling remains at the heart of everything I do. It provides the thread that connects every creative decision—from colour and composition to typography and motion. Whether directing a team or working hands-on, I strive to build cohesive visual worlds that resonate with audiences and bring ideas to life through thoughtful, high-level creative direction.